===== Why do I have no customers purchasing in a specific market? Why do I have zero customers on the T1 line on the customer analysis report for a specific market? =====

Three kinds of customers will purchase products during a single month: new customers you paid for (e.g., from market and sales efforts), new customers you acquired from referrals, and returning customers. This line (T1) is just the sum of these three numbers, located on lines N1, N2, and R1.

  - To understand why line N1 is zero, see the answer to the related question "Why do I have no new (paid) customers in a specific market?"
  - To understand why line N2 is zero, see the answer to the related question "Why do I have no new (referral) customers in a specific market?"
  - To understand why line R1 is zero, see the answer to the related question "Why do I have no customers returning to repurchase in a specific market?" 

{{keywords>customer analysis, income statement, customers, zero, T1, purchases}}

**Related Questions:**

**[[:faqs:customer-report:why-no-customers-n1|Why do I have no new (paid) customers in a specific market?]]**

**[[:faqs:customer-report:why-no-customers-n2|Why do I have no new (referral) customers in a specific market?]]**

**[[:faqs:customer-report:why-no-customers-r1|Why do I have no customers returning to repurchase in a specific market?]]**

**[[:faqs:customer-report:how-view-customers|How do I view the customer analysis report?]]**