===== What is freemium pricing? =====

{{keywords>prices}}

Freemium pricing is a special case of upselling in which you offer a set of services for free and entice a subset of them to upgrade to a richer set of features at a premium price. The philosophy is threefold: (a) once some customers see how great the subset of features are, they will want the full set, (b) once customers experience what a great company it is, they will want to do (real) business with you, and %%(c)%% you have access to the non-paying customers' eyeballs and contact information, and so you can carefully "sell up" to them.

To set up Freemium pricing in Offtoa, create (at least) two products: one should be priced at $0.00, and the other should be priced higher.

**Related Questions:**

**[[faqs:prices:how-to-change-price|How do I change the price for a product?]]**

**[[faqs:prices:how-choose-prices|How do I choose prices?]]**

**[[:faqs:prices:value-pricing|What is value pricing?]]**

**[[:faqs:prices:penetration-pricing|What is penetration pricing?]]**