===== How do I change the length of the sales cycle? How do I change how long it takes to acquire a new customer? =====

In the menu, select assumptions/revenues/sales models. If the top of your screen does not read "Sales Model >> Customers by Marketing and Sales Effort" or "Sales Model >> Market and Sales Dollars Spent to Drive Sales," press the blue "Select a New Sales Model" button at the bottom of the screen and then select either "BU 1: Market and Sales Dollars Spent to Drive Sales" or "BU 3: Use Marketing and Sales to Drive New Customer Acquisition." The column of the screen labeled "sales cycle" contains the length of the sales cycle for each of the markets. A sales cycle of 5 months means that 5 months elapse between the time they become a lead and the time they make their first purchase. Click on the values to change them.

{{keywords>sales cycle, bottom up sales model, revenue estimation, lean startup}}

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