===== How do I drive revenue from sales and marketing effort? =====

In the menu, select assumptions/revenues/sales models. If you have already selected a sales model, press the blue "Select a New Sales Model" button at the bottom of the screen. Now select either:

  * "BU 2: Market and Sales People Effort to Drive Sales" to drive unit sales of products from your sales efforts. See related question below to learn more. 
  * "BU 3: Use Marketing and Sales to Drive New Customer Acquisition" to drive new customer acquisition from your sales efforts. See related question below to learn more.

{{keywords>marketing, sales, personnel, effort, sales drivers, bottom-up, sales model, lean startup}}

**Related Questions:**

**[[:using-offtoa:assumptions:revenue-assumptions:sales-model:bottom-up:use-marketing-and-sales-people-effort-to-rive-unit-sales|How do I use marketing and sales people effort to drive unit sales?]]**

**[[:using-offtoa:assumptions:revenue-assumptions:sales-model:bottom-up:use-marketing-and-sales-to-drive-new-customer-acquisition|How do I use marketing and sales to drive customer acquisition?]]**