===== What are wild ass guess (WAG) techniques for revenue prediction? =====

Wild ass guesses (WAG) are really not techniques per se. They are, well, just wild ass guesses. They:
  * Ask you to estimate how many units you will sell (or customers you will have) each month (or year). 
  * Educated third parties will not believe WAGs. However, a WAG may be all you have when you create your first financial plan. I highly recommend that you replace the WAG with something more reasonable before you show your financial plan to anybody else! 

Many WAG approaches exist; for example:
  *   Predict number of units sold per month (or year)
  *   Predict number of customers you will have per month (or year)
  *   Predict how much revenue you will generate per month (or year) – the WAGgiest of the WAGs.

Contrast these with bottom-up and top-down techniques for the same purpose.

**Related Questions:**

**[[faqs:sales:what-are-top-down|What are top-down techniques?]]**

**[[faqs:sales:what-are-bottom-up|What are bottom-up techniques?]]**


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