Offtoa performs a thorough review of all of your business assumptions. We are checking to make sure that (a) you haven't omitted any critical ones, and (b) no blatant inconsistencies exist among them. We recommend that you perform this review before you perform the other reviews because these problems are all easy to fix, and their presence make the subsequent issues fairly irrelevant.
Examples of some of the checks we perform are:
You have no markets defined.
You have no products defined.
You have not selected a sales model.
You have no expenses.
You have not selected an industry segment.
The founders round investment is $0.
An investment round amount is zero.
You have not described any personnel.
Your employees have zero salaries.
You have an employee with no headcount.
The company name is NULL.
All your prices are zero.
No sales model selected.
You have not selected any units to be sold in your sales model.
Your average order size is zero.
You have a product in your product mix of a market with 0% market share.
Your product mix does not add up to 100% for at least one of your markets.
Warning: Your Sales Confidence is not set to 100%.
The liquidity date is after the plan window.
Cash owed at beginning must be zero.
Cash owed by customers at beginning must be zero.
Cash owed by you to suppliers at beginning must be zero.
You have a Major Purchase with $0 Purchase Price.
You have defined a loan with $0 amount.