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In a Start-Up
Entrepreneurs who are starting businesses must make hundreds of assumptions about their business, their market, and their industry. If they waited until all of these were confirmed before starting their business, they would likely be too late to enter the market. Instead,
In an Ongoing Business
Business owners who are about to make major decisions need to understand the financial ramifications of those decisions. Also, businesses applying for loans need to create pro forma financial statements to show lenders future expected revenues, profits, and cash flows. You could create all these reports by hand. Instead,