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<php>echo "<b>What does ".$conf['comp_name']." do?</b>";</php>
<php>echo $conf['comp_name'];</php>:
<php>echo "<b>How do you use ".$conf['comp_name']."?</b>";</php>
How the "Use Marketing and Sales to Drive New Customer Acquisition" Sales Model Supports the Lean Startup?
A startup company's revenue growth occurs as the result of only three activities: paid growth, viral growth, and stickiness. <php>echo $conf['comp_name'];</php> provides the lean entrepreneur with the ability to define (during the planning stage) values for the assumptions underlying these three engines of growth. Then, as the company launches, as experiments are conducted, and as actual values for these assumptions are determined, <php>echo $conf['comp_name'];</php> allows the entrepreneur to replace the values with more accurate values, slowly iterating toward more and more accurate predictions of revenue. As a result, entrepreneurs can be assured at all times that they are on a path that could result in a positive financial outcome.
The parameterized assumptions that drive revenue are unique to <php>echo $conf['comp_name'];</php> and are "complete" in that they completely define all aspects of paid, viral, and sticky growth. The assumptions are all defined under the sales model called "Use Marketing and Sales to Drive New Customer Acquisition", as follows:
Enjoy!
<php> echo '<small>[1] For more accurate results, use top-down ("Predict Market Penetration") and bottom-up ("Marketing and Sales Dollars Spent to Drive New Customer Acquisition") models of sales projections and compare them.</small>';</php>
<php> echo "<small>[2] ".$conf['comp_name']." will give you the option to skip this step if it isn't applicable to your business.</small>";</php>
<php> echo "<small>[3] If you have specific plans for future loans or investments, you may also enter them now, or you can wait, and ".$conf['comp_name']." will tell you when you need to raise money and how much.</small>";</php> {{indexmenu_n>3}}