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What are Advertising, Marketing & Trade Shows expenses?
This is a general category for all marketing- and sales-related expenses. Usually “billed to M&S.” You may want to rename it (or split it into a variety of accounts) to capture how you actually intend to spend money to attract new customers. The amount you spend is extremely dependent on your industry and on your specific business strategy for growth. If you are looking for a formula (usually very dangerous because this should be based on what you are trying to accomplish in your business, not based on what other people have done in their businesses), you can find one in this article from the Houston Chronicle.
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