Why are my revenues 92% lower than what I think they should be?

If you are driving sales using BU-3 (Customer Acquisition and Retention), your revenues could be one twelfth of what is expected because you assumed

  • the average order size (on the Revenues/Sales Model screen) was per month instead of per year, or
  • the salesperson salary (on the Assumptions/Costs/Personnel/Employees screen) or marketing and sales expense (on the Assumptions/Costs/Other Expenses screen) was monthly instead of annual.


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