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What is freemium pricing?
Freemium pricing is a special case of upselling in which you offer a set of services for free and entice a subset of them to upgrade to a richer set of features at a premium price. The philosophy is threefold: (a) once some customers see how great the subset of features are, they will want the full set, (b) once customers experience what a great company it is, they will want to do (real) business with you, and (c) you have access to the non-paying customers' eyeballs and contact information, and so you can carefully “sell up” to them.
To set up Freemium pricing in Offtoa, create (at least) two products: one should be priced at $0.00, and the other should be priced higher.
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