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Mauro D'Andrea has done an excellent job of compiling in one place conventional wisdom on product pricing. Take a look at his Blog Growth website if you are looking for advice on how to do pricing: http://www.blog-growth.com/the-science-of-pricing/.
Other factors to consider:
Now, how can Offtoa help?
After you test market the product, you will learn what prices work in the market. Once you learn this, you can replace the planned prices with actual prices in Offtoa and re-examine the income statement to see if the company is still viable.
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