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Can I use low price as part of my business strategy?
Yes. Just about every company that succeeds competes with a differentiation strategy (using some combination of unique products, better features, better customer service, more convenient shopping, etc.), and it may or may not offer low prices. Prices for new introductions could be set low initially (to help convert early adopters) or could be set high if the value of the additional product or service is significant.
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