User Tools
How do I change the viral cycle days? How do I change how long it takes for a customer to refer another customer?
In the menu, select assumptions/revenues/sales models. If the top of your screen does not read “Sales Model » Customers by Marketing and Sales Effort,” press the blue “Select a New Sales Model” button at the bottom of the screen and then select “BU 3: Use Marketing and Sales to Drive New Customer Acquisition.” The ninth column of the screen contains the viral cycle length in days for each of the markets. Click on the values to change them. A viral cycle length of 60 means it takes 60 days for new customers referred by your current customers to become new customers.
Related Questions:
How do I change the viral coefficient? How do I change the customer referral rate?
