How do I drive revenue from sales and marketing expense?
In the menu, select assumptions/revenues/sales models. If you have already selected a sales model, press the blue “Select a New Sales Model” button at the bottom of the screen. Now select either:
“BU 1: Market and Sales Dollars Spent to Drive Sales” to drive unit sales of products from your sales efforts. See related question below to learn more.
“BU 3: Use Marketing and Sales to Drive New Customer Acquisition” to drive new customer acquisition from your sales efforts. See related question below to learn more.
Related Questions:
How do I use marketing and sales dollars to drive unit sales?
How do I use marketing and sales to drive customer acquisition?