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If you were naïve, you might believe somebody who told you to follow this simple recipe: (1) define your products, then (2) select your markets, then (3) determine your prices, and then (4) figure out how you are going to sell your products at that price to those markets. But life is not so simple. Not only is the process iterative, but the process can start at any one of these four "recipe steps." In fact, they are not even steps but four strategic decisions that are heavily interdependent. Here is the reality:
Related Questions:
How do I change the products I'm selling?
How do I decide on what my market should be?
How do I choose prices?
How do I change the number of units that I expect to sell?