User Tools
Differences
This shows you the differences between two versions of the page.
| Both sides previous revision Previous revision Next revision | Previous revision Next revision Both sides next revision | ||
|
faqs [2016/05/28 13:46] mdavis |
faqs [2016/09/19 11:42] mdavis |
||
|---|---|---|---|
| Line 26: | Line 26: | ||
| <php>echo "<b>What is ".$conf['comp_name']."?</b>";</php> | <php>echo "<b>What is ".$conf['comp_name']."?</b>";</php> | ||
| - | For taxpayers, [[:turbotax|TurboTax]]® asks questions in a simple, orderly fashion about your earnings, expenses, etc. and generates a tax return.\\ | + | For taxpayers, TurboTax® asks questions in a simple, orderly fashion about your earnings, expenses, etc. and generates a tax return.\\ |
| For someone considering starting a new business, <php>echo $conf['comp_name'];</php>: | For someone considering starting a new business, <php>echo $conf['comp_name'];</php>: | ||
| Line 70: | Line 70: | ||
| * Assumptions for Paid Growth | * Assumptions for Paid Growth | ||
| - Marketing and Sales Activity. Of the many marketing and sales activities that your company may have, which one is going to drive revenue growth? | - Marketing and Sales Activity. Of the many marketing and sales activities that your company may have, which one is going to drive revenue growth? | ||
| - | - Customer acquisition cost (CAC). If spending $10,000 on the specific activity creates, say, 200 leads, and you expect to convert 20% of them into prospects, and 50% of those into paying customers, then CAC should be recorded as $500, i.e., \\ \\ $10,000 / (200 x 20% x 50%). | + | - Customer acquisition cost (CAC). If spending $10,000 on the specific activity creates, say, 200 leads, and you expect to convert 20% of them into prospects, and 50% of those into paying customers, then CAC should be recorded as $500, i.e., \\ \\ $10,000 / (200 x 20% x 50%)\\ . |
| - Sales cycle. On average, how months elapse between the marketing and sales activity and the resultant customers are acquired? | - Sales cycle. On average, how months elapse between the marketing and sales activity and the resultant customers are acquired? | ||
| * Assumptions for Viral Growth | * Assumptions for Viral Growth | ||
