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using-offtoa:analyze-business:financial-review:per-unit-analysis [2016/05/29 09:47]
mdavis
using-offtoa:analyze-business:financial-review:per-unit-analysis [2016/09/19 13:01] (current)
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   * EBITDA Per Unit Is Negative   * EBITDA Per Unit Is Negative
  
-Whenever <​php>​echo $conf['​comp_name'​];</​php>​ finds a potential problem, it highlights the symptom for you on the report, and offers a list of suggested solutions, each of which describes exactly which assumptions you need to change to fix the problem. However, don't just "​fix"​ the problem by blindly selecting one of the suggestions. That will result in you having a set of financial statements that //look //  good but have no basis in reality. Instead, make changes to assumptions that you believe are feasible and then change your business strategy to reflect the new plan. If none of the suggestions are feasible in your mind, then perhaps you don't have a viable ​company :).+Whenever <​php>​echo $conf['​comp_name'​];</​php>​ finds a potential problem, it highlights the symptom for you on the report, and offers a list of suggested solutions, each of which describes exactly which assumptions you need to change to fix the problem. However, don't just "​fix"​ the problem by blindly selecting one of the suggestions. That will result in you having a set of financial statements that //look //  good but have no basis in reality. Instead, make changes to assumptions that you believe are feasible and then change your business strategy to reflect the new plan. If none of the suggestions are feasible in your mind, then perhaps you don't have a viable ​strategy.
  
 **Questions:​** **Questions:​**
  
-**[[:​faqs:​low-gross-margins|What'​s so terrible about having low gross margins?​]]**+**[[:faqs:​analysis-income-statement:​low-gross-margins|What'​s so terrible about having low gross margins?​]]**
  
 **What if my EBITDA per unit is negative?** **What if my EBITDA per unit is negative?**

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