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Pricing

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This is the screen where you enter the prices you think you will charge your customers for your products. Your goals during the initial planning stage are to determine if the company is financially viable when you use prices that you think your customers will pay. After you launch the company, you will be running experiments to find out what prices are the most effective . . . and then you will return here . . . change the prices and once again verify that your company is still financially viable.

Here is what the screen looks like:

On this screen, enter the price you will charge customers for each product in each market for each year. If you want to propagate a value from any cell to the right, click on the black and yellow arrow.

If selling direct to consumers (i.e., B2C), this is the expected average price after discounts and sales.
If selling to other businesses (i.e., B2B), this is the expected average price after discounts and volume sales.
If selling using external distributors/channels, this is the expected average wholesale price you are selling to these parties, after discounts & volume sales.
If using internal salespeople, do not discount prices by their commissions.
Do not include sales tax