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This report helps you understand exactly the effects of your stated assumptions on your acquisition and retention of customers. Recall that you have already defined many assumptions:
On the Sales Model (BU-3) screen, you defined the following assumptions for each market:
On the Other Expenses screen:
On the Personnel screen:
On the Pricing screen:
From the above assumptions, we calculated the report you see before you, as follows:
Additional Questions:
My viral customers are too high. What should I do?
Go to the Sales Model Assumptions Screen BU-3. Lowering the viral coefficient will have exponentially decreasing effects on your new customers. You could also try increasing the length of the viral cycle.
I have lots of customers but no product sales. What should I do?
You likely have no prices for your products, or you have indicated all zeroes for your product mix, or you have an average order size of zero.
Other Related Questions:
How does Offtoa compute customers, revenues, number of units sold and revenues by product from my assumptions?
Why do I have no customers in a specific market?
Why do I have no new (paid) customers in a specific market? Why do I have zero customers on the N1 line on the customer analysis report for a specific market?
Why do I have no new (referral) customers in a specific market? Why do I have zero customers on the N2 line on the customer analysis report for a specific market?
Why do I have no customers returning to repurchase in a specific market? Why do I have zero customers on the R1 line on the customer analysis report for a specific market?
Why do I have no customers purchasing in a specific market? Why do I have zero customers on the T1 line on the customer analysis report for a specific market?
Why are so many (or so few) customers leaving in a specific market? Why is the A1 line on the customer analysis report for a specific market so high/low?
Why is my average order size (AOS) zero in a specific market? Why is the P2 line on the customer analysis report for a specific market zero?
Why do the percents of sales for each product in a specific market not add up to 100%? Why do the entries on line P4 on the customer analysis report for a specific market not add to 100%?
How do I change average order size?
How do I change the customer retention rate?
How do I change the viral coefficient?
How do I change the product mix?
How do I add or remove a year (column) to/from this report?
How do I suppress a row of all zeros from this report?
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