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How do I change the product mix? How do I change the mix of products that customers purchase?
In the menu, select assumptions/revenues/sales models. If the top of your screen does not read “Sales Model » Customers by Marketing and Sales Effort,” press the blue “Select a New Sales Model” button at the bottom of the screen and then select “BU 3: Use Marketing and Sales to Drive New Customer Acquisition.” Then click on the blue Product Mix button. Change the percents for each product within this market to reflect the percent of that product that a typical customer will purchase. Make sure they add to 100%. Then click on Back to Sales Model.
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