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using-offtoa:assumptions:revenue-assumptions:pricing [2016/01/29 10:42] 127.0.0.1 external edit |
using-offtoa:assumptions:revenue-assumptions:pricing [2016/09/19 13:01] (current) |
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| ====== Pricing ====== | ====== Pricing ====== | ||
| - | {{keywords>start-ups, entrepreneurship, Offtoa, sales, price, B2B, B2C, commissions, discounts, pricing, differentiation, cost control, , freemium, penetration pricing, fixed cost, low price, gross profit, net profit, value pricing, low cost}} | + | {{keywords>start-ups, entrepreneurship, Offtoa, sales, price, B2B, B2C, commissions, discounts, pricing, differentiation, cost control, freemium, penetration pricing, fixed cost, low price, gross profit, net profit, value pricing, low cost}} |
| ==== Help with This Page: ==== | ==== Help with This Page: ==== | ||
| - | This is the screen where you enter the prices you think you will charge your customers for your products. Your goals during the initial planning stage are to determine if the company is financially viable when you use prices that you //think // your customers will pay. After you launch the company, you will be running experiments to find out what prices are the most effective . . . and then you will return here . . . change the prices and once again verify that your company is still financially viable. | + | This is the screen where you enter the prices you think you will charge your customers for your products. Your goal here is to define the prices that you //think // your customers will pay in the future. After you launch the products, you will be learn what prices are the most effective . . . and then you will return here and change the prices. In fact, you might end up change prices constantly in response to competitive behavior. |
| Here is what the screen looks like: | Here is what the screen looks like: | ||
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| On this screen, enter the price you will charge customers for each product in each market for each year. If you want to propagate a value from any cell to the right, click on the black and yellow arrow. | On this screen, enter the price you will charge customers for each product in each market for each year. If you want to propagate a value from any cell to the right, click on the black and yellow arrow. | ||
| - | * If selling direct to consumers (i.e., B2C), this is the expected average price after discounts and sales. | + | * If selling direct to consumers (i.e., B2C), this is the expected average price //after// discounts and sales. |
| - | * If selling to other businesses (i.e., B2B), this is the expected average price after discounts and volume sales. | + | * If selling to other businesses (i.e., B2B), this is the expected average price //after// discounts and volume sales. |
| - | * If selling using external distributors/channels, this is the expected average wholesale price you are selling to these parties, after discounts & volume sales. | + | * If selling using external distributors/channels, this is the expected average wholesale price you are selling to these parties, //after// discounts & volume sales. |
| * If using internal salespeople, do not discount prices by their commissions. | * If using internal salespeople, do not discount prices by their commissions. | ||
| * Do not include sales tax | * Do not include sales tax | ||
| - | ==== Additional questions: ==== | + | ==== Questions about Pricing Strategy: ==== |
| - | [[faqs:how-choose-prices|How do I choose prices?]] | + | [[faqs:prices:how-choose-prices|How do I choose prices?]] |
| [[https://www.offtoa.com/wp/differentiation-can-impact-pricing-strategy/|My products are highly differentiated relative to the competition. How should this affect my pricing?]] | [[https://www.offtoa.com/wp/differentiation-can-impact-pricing-strategy/|My products are highly differentiated relative to the competition. How should this affect my pricing?]] | ||
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| [[https://www.offtoa.com/wp/?p=262|I have figured out how to lower our costs relative to the competition. How should this affect my pricing?]] | [[https://www.offtoa.com/wp/?p=262|I have figured out how to lower our costs relative to the competition. How should this affect my pricing?]] | ||
| - | [[faqs:freemium-pricing|What is freemium pricing?]] | + | [[faqs:prices:freemium-pricing|What is freemium pricing?]] |
| - | [[faqs:penetration-pricing|What is penetration pricing?]] | + | [[faqs:prices:penetration-pricing|What is penetration pricing?]] |
| - | [[faqs:cover-fixed-costs|What does it mean to cover your fixed costs?]] | + | [[faqs:prices:value-pricing|What is value pricing?]] |
| - | [[faqs:low-price-primary-strategy|Can I use low price as my primary business strategy?]] | + | [[faqs:prices:low-price-primary-strategy|Can I use low price as my primary business strategy?]] |
| - | [[faqs:low-price-part-strategy|Can I use low price as part of my business strategy?]] | + | [[faqs:prices:low-price-part-strategy|Can I use low price as part of my business strategy?]] |
| - | [[faqs:value-pricing|What is value pricing?]] | + | [[faqs:income-statement:cover-fixed-costs|What does it mean to cover your fixed costs?]] |
| - | [[faqs:which-assumptions-first|Which do I define first? Products? Markets? Prices? Or my sales technique?]] | + | [[faqs:prices:which-assumptions-first|Which do I define first? Products? Markets? Prices? Or my sales technique?]] |
| - | [[faqs:how-to-change-product-unit-sold|How do I change the words in parentheses -- the name of the unit being sold -- after the product name?]] | + | ==== Questions about Viewing the Pricing Assumptions Screen: ==== |
| - | [[:faqs:how-to-change-products|How do I add a product to the pricing page?]] | + | [[faqs:prices:how-to-change-product-unit-sold|How do I change the words in parentheses -- the name of the unit being sold -- after the product name?]] |
| - | [[:faqs:how-to-change-markets|How do I add a market to the pricing page?]] | + | [[:faqs:products:how-to-change-products|How do I add a product to the pricing page?]] |
| - | [[:faqs:how-change-years|How do I add a year (column) to the pricing page? How do I remove a year (column) from the pricing page?]] | + | [[:faqs:markets:how-to-change-markets|How do I add a market to the pricing page?]] |
| + | |||
| + | [[:faqs:prices:how-change-years|How do I change the number of years (columns) on the pricing page?]] | ||
| + | |||
| + | [[:faqs:prices:propagate-data-fast|How can I enter data faster? How can I propagate data to the right? What are the yellow and black arrows for?]] | ||
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